AI Media Personalization Engineer.
Billings.
$132,000
median salary, 12% below the national average
$101,000 to $167,000. Last updated April 2026.
Get the job.
Data points to own the conversation.
If you are evaluating a AI Media Personalization Engineer offer in Billings, MT, here is the reality: $101,000 to $167,000, with $132,000 as the midpoint. 12% below the national average. Compensation scales with expertise in recommendation systems, content understanding, and user modeling at scale. Do not accept the first number.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $119,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$86,000
to $106,000
Mid (3-5 yrs)
$112,000
to $139,000
Senior (6-9 yrs)
$145,000
to $172,000
Lead (10+ yrs)
$165,000
to $205,000
Salary trend
+9% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $61,000 to the total package.
Base
$132,000
Equity
$37,000
Bonus
$16,000
Signing
$8,000
Estimated total: $193,000
How Billings compares
Billings, MT
$132,000
Cost of living: 11% below average
National Average
$150,000
Billings is $18,000 below
AI Media Personalization Engineer salary by city
Salary by role in Billings
What you should know
Here is what the AI Media Personalization Engineer market actually looks like in Billings. Billings is Montana's largest city and economic hub, driven by energy, agriculture, and healthcare. The city serves as a regional center for the Northern Plains. Remote work has brought a wave of tech professionals seeking Montana's quality of life, gradually diversifying the local job market. Compensation scales with expertise in recommendation systems, content understanding, and user modeling at scale. Engineers who can improve engagement metrics through personalized content experiences earn premiums. Experience with collaborative filtering, content-based recommendations, and multi-objective optimization (engagement vs. diversity vs. revenue) is highly valued.
Junior personalization engineers start at $100,000 to $120,000. Mid-level engineers optimizing production recommendation systems reach $140,000 to $170,000. Senior engineers designing platform-wide personalization architectures earn $175,000 to $215,000. Directors of personalization at media companies can reach $240,000 to $300,000 in total compensation. In Billings, your dollars stretch further. Cost of living runs 11% below the national average, which means even a median salary buys a stronger lifestyle.
Base salary is not the full picture. Equity at media and streaming companies adds $20,000 to $80,000 annually. Bonuses of 12% to 18% tied to engagement metric improvements are common. Access to large-scale user behavior datasets and compute resources for experimentation are significant perks. And on the tax side: montana has a top income tax rate of 5.9% but no state sales tax. Billings has no city income tax. The no sales tax benefit helps offset the state income tax. When someone quotes you $132,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Negotiate remote work arrangements. Billings employers are increasingly open to remote and hybrid setups to attract talent from larger metros. The range for AI Media Personalization Engineers in Billings runs from $101,000 to $167,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Unstructured Data Engineer in Billings earns $133,000 (1% more)
- The highest-paying role in Billings is Chief AI Officer at $287,000
Common questions.
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