Brand Strategist.
Billings.
$81,000
median salary, 12% below the national average
$62,000 to $107,000. Last updated April 2026.
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Data points to own the conversation.
A Brand Strategist in Billings earns a median of $81,000 in 2026. That is 12% below the national average. The range runs from $62,000 to $107,000, and where you land depends on your experience, your skills, and how well you negotiate. Experience leading rebrands or brand launches, consumer research expertise, and the ability to translate strategy into measurable business outcomes drive salary variance.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $73,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$53,000
to $65,000
Mid (3-5 yrs)
$69,000
to $85,000
Senior (6-9 yrs)
$89,000
to $105,000
Lead (10+ yrs)
$101,000
to $126,000
Salary trend
+5% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $20,000 to the total package.
Base
$81,000
Equity
$11,000
Bonus
$7,000
Signing
$2,000
Estimated total: $101,000
How Billings compares
Billings, MT
$81,000
Cost of living: 11% below average
National Average
$92,000
Billings is $11,000 below
Brand Strategist salary by city
Salary by role in Billings
What you should know
Here is what the Brand Strategist market actually looks like in Billings. Billings is Montana's largest city and economic hub, driven by energy, agriculture, and healthcare. The city serves as a regional center for the Northern Plains. Remote work has brought a wave of tech professionals seeking Montana's quality of life, gradually diversifying the local job market. Experience leading rebrands or brand launches, consumer research expertise, and the ability to translate strategy into measurable business outcomes drive salary variance. Strategists at top agencies or in-house at Fortune 500 companies earn at the high end of the range.
Junior Brand Strategists earn $70,000 to $80,000. Mid-level strategists managing brand architecture and positioning reach $88,000 to $105,000. Senior Brand Strategists and Brand Directors command $110,000 to $145,000, with Chief Brand Officers at major companies exceeding $180,000. In Billings, your dollars stretch further. Cost of living runs 11% below the national average, which means even a median salary buys a stronger lifestyle.
Base salary is not the full picture. Agency strategists may receive profit-sharing or project bonuses of 10 to 20%. In-house roles at tech companies can include RSUs worth $10,000 to $30,000. Senior strategists often negotiate signing bonuses of $5,000 to $15,000. And on the tax side: montana has a top income tax rate of 5.9% but no state sales tax. Billings has no city income tax. The no sales tax benefit helps offset the state income tax. When someone quotes you $81,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Negotiate remote work arrangements. Billings employers are increasingly open to remote and hybrid setups to attract talent from larger metros. The range for Brand Strategists in Billings runs from $62,000 to $107,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
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Common questions.
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