GEO/AEO Specialist.
Billings.
$99,000
median salary, 10% below the national average
$67,000 to $139,000. Last updated April 2026.
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Data points to own the conversation.
Here is what GEO/AEO Specialists actually make in Billings: $67,000 at the 25th percentile, $99,000 at the median, and $139,000 at the 75th. That is 10% below the national average. Billings is Montana's largest city and economic hub, driven by energy, agriculture, and healthcare. The number on your offer letter will depend on what you bring and how you ask.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $89,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$64,000
to $79,000
Mid (3-5 yrs)
$84,000
to $104,000
Senior (6-9 yrs)
$109,000
to $129,000
Lead (10+ yrs)
$124,000
to $153,000
Salary trend
+5% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $23,000 to the total package.
Base
$99,000
Equity
$13,000
Bonus
$8,000
Signing
$2,000
Estimated total: $122,000
How Billings compares
Billings, MT
$99,000
Cost of living: 11% below average
National Average
$110,000
Billings is $11,000 below
GEO/AEO Specialist salary by city
Salary by role in Billings
What you should know
Before you negotiate a GEO/AEO Specialist offer in Billings, understand the terrain. Billings is Montana's largest city and economic hub, driven by energy, agriculture, and healthcare. The city serves as a regional center for the Northern Plains. Remote work has brought a wave of tech professionals seeking Montana's quality of life, gradually diversifying the local job market. Expertise in generative engine optimization and AI answer engine optimization drives compensation. Specialists who understand how AI search tools surface and cite content can improve brand visibility in AI generated results. Experience with structured data, entity optimization, and measuring AI search visibility metrics is rare and commands growing premiums as AI search adoption accelerates.
Junior GEO analysts start at $55,000 to $78,000. Mid level specialists with proven visibility improvements earn $95,000 to $125,000. Senior specialists reach $125,000 to $165,000. Directors of AI search strategy at agencies or enterprises can exceed $210,000 in total compensation. In Billings, your dollars stretch further. Cost of living runs 11% below the national average, which means even a median salary buys a stronger lifestyle.
Base salary is not the full picture. Bonuses of 10 to 20% are typical at digital marketing agencies and technology companies. Equity grants at startups add 10 to 20% of total compensation. Signing bonuses of $5,000 to $15,000 are common. Benefits often include tool subscription budgets and marketing conference attendance. And on the tax side: montana has a top income tax rate of 5.9% but no state sales tax. Billings has no city income tax. The no sales tax benefit helps offset the state income tax. When someone quotes you $99,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Negotiate remote work arrangements. Billings employers are increasingly open to remote and hybrid setups to attract talent from larger metros. The range for GEO/AEO Specialists in Billings runs from $67,000 to $139,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A IT Security Analyst in Billings earns $100,000 (1% more)
- The highest-paying role in Billings is Chief AI Officer at $287,000
Common questions.
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