Senior Attribution Analytics Engineer.
Madison.
$159,000
median salary, 4% below the national average
$125,000 to $207,000. Last updated April 2026.
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Data points to own the conversation.
A Senior Attribution Analytics Engineer in Madison earns a median of $159,000 in 2026. That is 4% below the national average. The range runs from $125,000 to $207,000, and where you land depends on your experience, your skills, and how well you negotiate.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $143,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$103,000
to $127,000
Mid (3-5 yrs)
$135,000
to $167,000
Senior (6-9 yrs)
$175,000
to $207,000
Lead (10+ yrs)
$199,000
to $246,000
Salary trend
+7% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $35,000 to the total package.
Base
$159,000
Equity
$19,000
Bonus
$13,000
Signing
$3,000
Estimated total: $194,000
How Madison compares
Madison, WI
$159,000
Cost of living: 5% below average
National Average
$166,000
Madison is $7,000 below
Senior Attribution Analytics Engineer salary by city
Salary by role in Madison
What you should know
Madison is a growing tech hub anchored by the University of Wisconsin and Epic Systems, one of the largest health IT companies. The city consistently ranks among the best places to live and has a thriving startup ecosystem. Salaries are competitive relative to the modest cost of living. That is the backdrop for every Senior Attribution Analytics Engineer offer you will see here.
One thing people overlook: taxes. Wisconsin's top income tax rate is 7.65%. Madison has no city income tax. The moderate state rate is offset by the affordable cost of living and strong employer base. The salary on the offer letter is not the salary in your bank account. Always model your take home before you accept.
On negotiation: Reference Epic Systems compensation benchmarks. Epic sets the salary standard for tech in Madison and most employers in the area compete against their packages. The range for Senior Attribution Analytics Engineers in Madison runs from $125,000 to $207,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A AI Product Manager in Madison earns $158,000 (1% less)
- The highest-paying role in Madison is Principal Quantitative Researcher at $339,000
Common questions.
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