Chief Marketing Officer.
Sioux Falls.
$219,000
median salary, 16% below the national average
$164,000 to $286,000. Last updated April 2026.
Get the job.
Data points to own the conversation.
If you are evaluating a Chief Marketing Officer offer in Sioux Falls, SD, here is the reality: $164,000 to $286,000, with $219,000 as the midpoint. 16% below the national average. Industry, company revenue, and attribution to marketing-sourced pipeline are the strongest pay factors. Do not accept the first number.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $197,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$142,000
to $175,000
Mid (3-5 yrs)
$186,000
to $230,000
Senior (6-9 yrs)
$241,000
to $285,000
Lead (10+ yrs)
$274,000
to $339,000
Salary trend
+5% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $136,000 to the total package.
Base
$219,000
Equity
$72,000
Bonus
$46,000
Signing
$18,000
Estimated total: $355,000
How Sioux Falls compares
Sioux Falls, SD
$219,000
Cost of living: 15% below average
National Average
$260,000
Sioux Falls is $41,000 below
Chief Marketing Officer salary by city
Salary by role in Sioux Falls
What you should know
Here is what the Chief Marketing Officer market actually looks like in Sioux Falls. Sioux Falls is South Dakota's largest city and a growing financial services hub, home to major credit card operations for Citibank and Wells Fargo. The city's no state income tax and very low cost of living create exceptional take home pay ratios. Healthcare and agriculture round out the economy. Industry, company revenue, and attribution to marketing-sourced pipeline are the strongest pay factors. CMOs at B2B SaaS companies with clear revenue attribution earn more than those in brand-heavy B2C roles. Experience with successful IPO marketing, category creation, or hypergrowth scaling commands premium compensation.
Directors of marketing earn $140,000 to $195,000. VPs of marketing advance to $185,000 to $270,000. CMOs at mid-market companies make $230,000 to $310,000. CMOs at large enterprises or public tech companies reach $320,000 to $420,000 in base with total comp of $600,000 to $1.5 million. In Sioux Falls, your dollars stretch further. Cost of living runs 15% below the national average, which means even a median salary buys a stronger lifestyle.
Base salary is not the full picture. Performance bonuses of 25 to 50% of base tied to pipeline generation, brand metrics, and revenue targets are standard. Equity grants at growth companies add $100,000 to $500,000 in annualized value. Some CMOs negotiate marketing budget floors as part of their package. And on the tax side: south Dakota has no state income tax. Sioux Falls has no city income tax. This zero income tax environment is a major draw for high earners seeking maximum take home pay. When someone quotes you $219,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Use the zero income tax advantage in negotiations. Sioux Falls employers know this is a major recruiting tool and will frame compensation accordingly. The range for Chief Marketing Officers in Sioux Falls runs from $164,000 to $286,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Chief Human Resources Officer in Sioux Falls earns $217,000 (1% less)
- The highest-paying role in Sioux Falls is Chief AI Officer at $253,000
Common questions.
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