Principal Data Product Manager.
Sioux Falls.
$217,000
median salary, 17% below the national average
$169,000 to $281,000. Last updated April 2026.
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Data points to own the conversation.
A Principal Data Product Manager in Sioux Falls earns a median of $217,000 in 2026. That is 17% below the national average. The range runs from $169,000 to $281,000, and where you land depends on your experience, your skills, and how well you negotiate. Revenue responsibility, product surface complexity, and technical depth are the primary drivers.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $195,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$141,000
to $174,000
Mid (3-5 yrs)
$184,000
to $228,000
Senior (6-9 yrs)
$239,000
to $282,000
Lead (10+ yrs)
$271,000
to $336,000
Salary trend
+5% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $58,000 to the total package.
Base
$217,000
Equity
$33,000
Bonus
$21,000
Signing
$4,000
Estimated total: $275,000
How Sioux Falls compares
Sioux Falls, SD
$217,000
Cost of living: 15% below average
National Average
$263,000
Sioux Falls is $46,000 below
Principal Data Product Manager salary by city
Salary by role in Sioux Falls
What you should know
Here is what the Principal Data Product Manager market actually looks like in Sioux Falls. Sioux Falls is South Dakota's largest city and a growing financial services hub, home to major credit card operations for Citibank and Wells Fargo. The city's no state income tax and very low cost of living create exceptional take home pay ratios. Healthcare and agriculture round out the economy. Revenue responsibility, product surface complexity, and technical depth are the primary drivers. Principal Data Product Managers who own products generating significant revenue or managing complex technical platforms earn more. AI product management skills, including model evaluation and responsible deployment, are commanding increasing premiums.
Principal Data Product Managers earn $205,000 to $341,000. This is an advanced individual contributor track. Progression leads to distinguished engineer or fellow titles at $409,000 to $477,000, or transitions to engineering leadership at comparable compensation. In Sioux Falls, your dollars stretch further. Cost of living runs 15% below the national average, which means even a median salary buys a stronger lifestyle.
Base salary is not the full picture. Equity at top-tier companies adds 30% to 60% above base salary. Annual bonuses of 15% to 25% are standard. Signing bonuses of $25,000 to $75,000 are common when changing roles. Refresher equity grants vest annually. Relocation packages and executive benefits like financial planning are typical. And on the tax side: south Dakota has no state income tax. Sioux Falls has no city income tax. This zero income tax environment is a major draw for high earners seeking maximum take home pay. When someone quotes you $217,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Use the zero income tax advantage in negotiations. Sioux Falls employers know this is a major recruiting tool and will frame compensation accordingly. The range for Principal Data Product Managers in Sioux Falls runs from $169,000 to $281,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Staff Machine Learning Engineer in Sioux Falls earns $218,000 (0% more)
- The highest-paying role in Sioux Falls is Principal Quantitative Researcher at $306,000
Common questions.
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