Video Producer.
Los Angeles.
$87,000
median salary, 18% above the national average
$66,000 to $116,000. Updated for 2026.
The numbers.
Everything you need to negotiate with confidence.
Here is what Video Producers actually make in Los Angeles: $66,000 at the 25th percentile, $87,000 at the median, and $116,000 at the 75th. That is 18% above the national average. Los Angeles blends a thriving entertainment industry with a growing tech and startup ecosystem, often called Silicon Beach. The number on your offer letter will depend on what you bring and how you ask.
Salary range
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How Los Angeles compares
Los Angeles, CA
$87,000
Cost of living: 18% above average
National Average
$74,000
Los Angeles is $13,000 above
What you should know
Before you negotiate a Video Producer offer in Los Angeles, understand the terrain. Los Angeles blends a thriving entertainment industry with a growing tech and startup ecosystem, often called Silicon Beach. The city's diverse economy spans aerospace, healthcare, fashion, and gaming. LA offers strong salaries that, while below San Francisco levels, pair with a broader lifestyle appeal and lower housing costs relative to the Bay Area. Technical proficiency across shooting, editing, color grading, and sound design creates versatile producers who command higher pay. Industry context matters: producers at tech companies and streaming platforms earn 20 to 30% more than those at agencies or nonprofits.
Junior Video Producers start at $56,000 to $64,000. Mid-level producers managing end-to-end production earn $70,000 to $85,000. Senior Producers and Executive Producers reach $90,000 to $120,000, with Head of Video roles at major brands exceeding $130,000. In Los Angeles, those numbers run higher. The cost of living here is 18% above average, and employers adjust to compete.
Base salary is not the full picture. Equipment allowances of $2,000 to $5,000 annually are common for in-house producers. Freelance day rates range from $500 to $1,500. Full-time roles at larger companies may include 5 to 10% bonuses and stock grants. And on the tax side: california's 13.3% top state income tax rate applies to LA earners as well. There is no city income tax, but the high state rate makes take home pay lower than cities in no income tax states. When someone quotes you $87,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Highlight cross industry skills. LA employers value candidates who bridge entertainment and tech, so framing your experience across verticals can unlock higher offers. The range for Video Producers in Los Angeles runs from $66,000 to $116,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Top industries in Los Angeles
Negotiating in Los Angeles
Highlight cross industry skills. LA employers value candidates who bridge entertainment and tech, so framing your experience across verticals can unlock higher offers.