Video Producer.
Minneapolis.
$78,000
median salary, 5% above the national average
$59,000 to $103,000. Updated for 2026.
The numbers.
Everything you need to negotiate with confidence.
Minneapolis is 5% more expensive than the national average. For Video Producers, that shakes out to a median of $78,000, with the full range spanning $59,000 to $103,000. Technical proficiency across shooting, editing, color grading, and sound design creates versatile producers who command higher pay. Know the range before you walk in.
Salary range
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How Minneapolis compares
Minneapolis, MN
$78,000
Cost of living: 5% above average
National Average
$74,000
Minneapolis is $4,000 above
What you should know
Here is what the Video Producer market actually looks like in Minneapolis. Minneapolis is a Fortune 500 powerhouse with Target, UnitedHealth Group, Best Buy, and 3M headquartered in the metro. The city's strong corporate base creates consistent demand across finance, healthcare, retail tech, and supply chain roles. Quality of life is high, and employers offer competitive salaries to offset the cold winters. Technical proficiency across shooting, editing, color grading, and sound design creates versatile producers who command higher pay. Industry context matters: producers at tech companies and streaming platforms earn 20 to 30% more than those at agencies or nonprofits.
Junior Video Producers start at $56,000 to $64,000. Mid-level producers managing end-to-end production earn $70,000 to $85,000. Senior Producers and Executive Producers reach $90,000 to $120,000, with Head of Video roles at major brands exceeding $130,000. In Minneapolis, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Equipment allowances of $2,000 to $5,000 annually are common for in-house producers. Freelance day rates range from $500 to $1,500. Full-time roles at larger companies may include 5 to 10% bonuses and stock grants. And on the tax side: minnesota's top income tax rate is 9.85%, one of the highest state rates. There is no city income tax in Minneapolis, but the state burden significantly reduces take home pay. When someone quotes you $78,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Emphasize retention risk when negotiating. Minneapolis employers know that remote opportunities from warmer, lower tax states are a constant competitive threat. The range for Video Producers in Minneapolis runs from $59,000 to $103,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Top industries in Minneapolis
Negotiating in Minneapolis
Emphasize retention risk when negotiating. Minneapolis employers know that remote opportunities from warmer, lower tax states are a constant competitive threat.