AI Market Intelligence Analyst.
Madison.
$122,000
median salary, 5% below the national average
$90,000 to $162,000. Last updated April 2026.
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Data points to own the conversation.
AI Market Intelligence Analyst pay in Madison ranges from $90,000 to $162,000 in 2026. The median is $122,000, 5% below the national average. Madison is a growing tech hub anchored by the University of Wisconsin and Epic Systems, one of the largest health IT companies. Every dollar in that range is negotiable if you come prepared.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $110,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$79,000
to $98,000
Mid (3-5 yrs)
$104,000
to $128,000
Senior (6-9 yrs)
$134,000
to $159,000
Lead (10+ yrs)
$153,000
to $189,000
Salary trend
+8% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $54,000 to the total package.
Base
$122,000
Equity
$33,000
Bonus
$14,000
Signing
$7,000
Estimated total: $176,000
How Madison compares
Madison, WI
$122,000
Cost of living: 5% below average
National Average
$128,000
Madison is $6,000 below
AI Market Intelligence Analyst salary by city
Salary by role in Madison
What you should know
Before you negotiate a AI Market Intelligence Analyst offer in Madison, understand the terrain. Madison is a growing tech hub anchored by the University of Wisconsin and Epic Systems, one of the largest health IT companies. The city consistently ranks among the best places to live and has a thriving startup ecosystem. Salaries are competitive relative to the modest cost of living. Compensation varies with analytical depth and ability to generate actionable competitive intelligence about AI market dynamics. Analysts covering multiple AI segments with published research or executive briefings earn more. Expertise in AI vendor evaluation, technology trend analysis, and market sizing drives salary differentiation.
Junior market analysts begin at $78,000 to $95,000 gathering competitive data. Mid-level analysts producing independent market assessments earn $108,000 to $128,000. Senior analysts advising leadership on AI market strategy reach $148,000 to $170,000, with research directors at $195,000 to $230,000. In Madison, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Bonuses of 8 to 15% are typical, sometimes tied to the influence of research on strategic decisions. Analyst roles at research firms may include speaking engagement fees and publication bonuses adding $5,000 to $15,000 annually. And on the tax side: wisconsin's top income tax rate is 7.65%. Madison has no city income tax. The moderate state rate is offset by the affordable cost of living and strong employer base. When someone quotes you $122,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Reference Epic Systems compensation benchmarks. Epic sets the salary standard for tech in Madison and most employers in the area compete against their packages. The range for AI Market Intelligence Analysts in Madison runs from $90,000 to $162,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Actuary in Madison earns $121,000 (1% less)
- The highest-paying role in Madison is Distinguished Engineer at $307,000
Common questions.
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