Chief Marketing Officer.

Where do you fall?

Salary trend

Estimated total: $461,000

The Chief Marketing Officer landscape in Minneapolis is not what most salary sites will tell you. Minneapolis is a Fortune 500 powerhouse with Target, UnitedHealth Group, Best Buy, and 3M headquartered in the metro. The city's strong corporate base creates consistent demand across finance, healthcare, retail tech, and supply chain roles. Quality of life is high, and employers offer competitive salaries to offset the cold winters. Industry, company revenue, and attribution to marketing-sourced pipeline are the strongest pay factors. CMOs at B2B SaaS companies with clear revenue attribution earn more than those in brand-heavy B2C roles. Experience with successful IPO marketing, category creation, or hypergrowth scaling commands premium compensation.

Directors of marketing earn $140,000 to $195,000. VPs of marketing advance to $185,000 to $270,000. CMOs at mid-market companies make $230,000 to $310,000. CMOs at large enterprises or public tech companies reach $320,000 to $420,000 in base with total comp of $600,000 to $1.5 million. In Minneapolis, cost of living sits near the national average, so the numbers you see are roughly what you keep.

Base salary is not the full picture. Performance bonuses of 25 to 50% of base tied to pipeline generation, brand metrics, and revenue targets are standard. Equity grants at growth companies add $100,000 to $500,000 in annualized value. Some CMOs negotiate marketing budget floors as part of their package. And on the tax side: minnesota's top income tax rate is 9.85%, one of the highest state rates. There is no city income tax in Minneapolis, but the state burden significantly reduces take home pay. When someone quotes you $284,000, ask what the total package looks like. The gap between base and total comp is where real money hides.

On negotiation: Emphasize retention risk when negotiating. Minneapolis employers know that remote opportunities from warmer, lower tax states are a constant competitive threat. The range for Chief Marketing Officers in Minneapolis runs from $213,000 to $371,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.

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