Director of Marketing.

Where do you fall?

Salary trend

Estimated total: $249,000

The Director of Marketing landscape in Jackson is not what most salary sites will tell you. Jackson is Mississippi's capital and largest city, with an economy driven by government, healthcare, and energy. The University of Mississippi Medical Center is a major employer. Jackson offers some of the lowest living costs in the country, making even moderate salaries deliver substantial purchasing power. Functional focus, budget ownership, and marketing channel expertise drive the most variation. Directors of demand generation and growth marketing earn more than those in content or communications. B2B tech companies pay at the top of market, and directors managing $5 million or more in annual budget command premiums.

Senior marketing managers earn $110,000 to $145,000. Marketing directors start at $140,000 to $185,000. Senior directors overseeing multiple functions earn $175,000 to $225,000. VP of marketing is the next step at $200,000 to $310,000 with executive bonus structures and larger equity grants. In Jackson, your dollars stretch further. Cost of living runs 21% below the national average, which means even a median salary buys a stronger lifestyle.

Base salary is not the full picture. Performance bonuses of 15 to 25% of base tied to pipeline contribution, lead quality, and campaign ROI are standard. Equity grants at growth companies add $40,000 to $150,000 in annualized value. Marketing directors often receive conference attendance and professional development budgets. And on the tax side: mississippi's top income tax rate is 5%. Jackson has no city income tax. The very low cost of living means take home pay goes further here than almost any other metro. When someone quotes you $149,000, ask what the total package looks like. The gap between base and total comp is where real money hides.

On negotiation: Benchmark against regional healthcare and government pay scales. Jackson employers offer competitive benefits packages to compensate for lower base salaries. The range for Director of Marketings in Jackson runs from $113,000 to $193,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.

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