Marketing Manager Salary.
Across 81 U.S. cities.
$95,000
national median salary
$72,000 to $125,000. Last updated August 2026.
Government benchmark for this occupation
The US Bureau of Labor Statistics reports a median annual wage of $166,790 for Marketing Managers (SOC 11-2021) across the United States, based on 395,240 employed workers (May 2025 release).
10th percentile
$90,260
25th percentile
$123,020
Median
$166,790
75th percentile
$216,410
90th percentile
$293,610
Workers surveyed
395,240
What BLS published in each release
May 2024 release
$161,030
May 2025 release
$166,790
These are two separate published estimates, not a time series. The Bureau of Labor Statistics does not encourage the use of OEWS data for time-series analysis. Differences between releases reflect changes in occupational classification, survey methodology, and the three-year pooled sample as well as any change in pay, so the two figures should not be read as a rate of wage growth.
Why this differs from the estimate above. The Orbyt estimate of $95,000 is 43% lower than this published figure. That is usually not an error in either number: BLS reports by occupation code, and Marketing Managers covers a different population than the Marketing Manager title as it is typically advertised. Both are shown, unreconciled, so you can judge which one describes the job you mean.
BLS publishes wages by occupation code, not by job title, so this figure covers every role mapped to Marketing Managers (SOC 11-2021) rather than Marketing Managerspecifically. The national range at the top of this page is Orbyt’s role-level estimate, which is a different thing and is labelled as such.
View the BLS source for SOC 11-2021Highest Paying
$133,000
San Francisco, CA
Best Purchasing Power
$99,000
San Francisco, CA
Lowest Paying
$75,000
Jackson, MS
The salary figures on this page are computed estimates, not observed wages. Each one is a national role baseline scaled by a Bureau of Economic Analysis Regional Price Parity cost-of-living multiplier (2025 index) and rounded to the nearest $1,000. No published wage percentile is consulted and no wage survey response enters the calculation, so an Orbyt estimate must not be cited as a Bureau of Labor Statistics figure or as measured pay. The published wage data Orbyt holds is Bureau of Labor Statistics Occupational Employment and Wage Statistics, and Department of Labor H-1B Labor Condition Application filings, which record a filed minimum visa base wage rather than market pay. Where BLS publishes a wage for the occupation a role maps to, it is shown on that role's page as a separate benchmark, labelled with its occupation code, metro area and the number of employed workers it covers. Last updated August 2026. This role maps to BLS occupation code 11-2021. Full methodology.
Orbyt estimates the average Marketing Manager salary in the United States at $95,000 in 2026, within a range of $72,000 to $125,000. These figures are Orbyt estimates, computed rather than measured, and must not be cited as Bureau of Labor Statistics figures; the published BLS wage for the occupation this role maps to is shown separately on this page. San Francisco is the highest of the 81 cities at $133,000, while San Francisco offers the best purchasing power after cost-of-living adjustments. Specialization matters enormously.
Marketing Manager salary by city.
Skills that increase Marketing Manager pay.
The skills below command measurable salary premiums for Marketing Managers based on job posting data. Learning the top skill here could add $13,300 to your annual compensation.
≈ +$13,300 per year
≈ +$12,350 per year
≈ +$11,400 per year
≈ +$10,450 per year
≈ +$10,450 per year
≈ +$9,500 per year
≈ +$9,500 per year
≈ +$8,550 per year
What you should know.
Specialization matters enormously. Performance marketing managers with proven ROI on paid channels earn more than brand marketers. Industry vertical (B2B SaaS vs. consumer packaged goods), team size, and budget ownership are the other major factors. Managers who control seven figure budgets are compensated accordingly.
Marketing coordinators start at $50,000 to $65,000, advancing to marketing manager at $85,000 to $120,000 in three to five years. Senior marketing managers earn $120,000 to $155,000. Directors reach $155,000 to $200,000, and VPs of Marketing at mid to large companies can exceed $250,000 in total compensation.
Bonuses of 10 to 20% tied to campaign performance or revenue targets are standard. Equity is less common outside tech companies but can add $10,000 to $40,000 at startups. Some firms offer profit sharing or commission structures for demand generation roles.
Total compensation breakdown.
Salary by company size
Remote salary adjustment
Remote Marketing Managers typically earn $81,000 (15% less than on-site). This reflects location-adjusted pay policies at companies using geographic salary bands. Some companies pay flat national rates regardless of location.
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Common questions about Marketing Manager pay.
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