Social Media Manager.
Knoxville.
$55,000
median salary, 14% below the national average
$41,000 to $73,000. Last updated April 2026.
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Data points to own the conversation.
Here is what Social Media Managers actually make in Knoxville: $41,000 at the 25th percentile, $55,000 at the median, and $73,000 at the 75th. That is 14% below the national average. Knoxville benefits from the presence of Oak Ridge National Laboratory, the University of Tennessee, and the Tennessee Valley Authority. The number on your offer letter will depend on what you bring and how you ask.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $49,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$36,000
to $44,000
Mid (3-5 yrs)
$47,000
to $58,000
Senior (6-9 yrs)
$61,000
to $72,000
Lead (10+ yrs)
$69,000
to $85,000
Salary trend
+6% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $12,000 to the total package.
Base
$55,000
Equity
$7,000
Bonus
$4,000
Signing
$1,000
Estimated total: $67,000
How Knoxville compares
Knoxville, TN
$55,000
Cost of living: 11% below average
National Average
$64,000
Knoxville is $9,000 below
Social Media Manager salary by city
Salary by role in Knoxville
What you should know
Before you negotiate a Social Media Manager offer in Knoxville, understand the terrain. Knoxville benefits from the presence of Oak Ridge National Laboratory, the University of Tennessee, and the Tennessee Valley Authority. The national lab drives strong demand for research scientists, engineers, and data analysts. No state income tax and affordable living make it an attractive value proposition. Paid social advertising expertise, analytics proficiency, and experience managing large community platforms create the biggest salary differences. Managers at B2B SaaS companies or direct-to-consumer brands with measurable revenue attribution earn more than those in general brand awareness roles.
Junior Social Media Coordinators start at $48,000 to $55,000. Mid-level managers owning full channel strategy earn $60,000 to $74,000. Senior Social Media Managers and Directors of Social reach $78,000 to $100,000, with VP-level roles at major brands exceeding $120,000. In Knoxville, your dollars stretch further. Cost of living runs 11% below the national average, which means even a median salary buys a stronger lifestyle.
Base salary is not the full picture. Performance bonuses tied to follower growth or engagement metrics add 5 to 15% at results-driven companies. Some roles include content creation budgets and conference attendance. Remote work is standard in this field. And on the tax side: tennessee has no state income tax on wages. Knoxville has no city income tax. This zero income tax environment combined with very affordable housing creates excellent purchasing power. When someone quotes you $55,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Highlight Oak Ridge National Lab and DOE experience. National lab affiliations and security clearances command significant premiums in the Knoxville area. The range for Social Media Managers in Knoxville runs from $41,000 to $73,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Graphic Designer in Knoxville earns $54,000 (2% less)
- The highest-paying role in Knoxville is Distinguished Engineer at $305,000
Common questions.
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