Sommelier / Beverage Director.
Manchester.
$73,000
median salary, 11% above the national average
$53,000 to $101,000. Last updated April 2026.
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Data points to own the conversation.
Here is what Sommelier / Beverage Directors actually make in Manchester: $53,000 at the 25th percentile, $73,000 at the median, and $101,000 at the 75th. That is 11% above the national average. Manchester is New Hampshire's largest city and a growing satellite hub for Boston's tech economy. The number on your offer letter will depend on what you bring and how you ask.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $66,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$47,000
to $58,000
Mid (3-5 yrs)
$62,000
to $77,000
Senior (6-9 yrs)
$80,000
to $95,000
Lead (10+ yrs)
$91,000
to $113,000
Salary trend
+4% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $20,000 to the total package.
Base
$73,000
Equity
$12,000
Bonus
$7,000
Signing
$1,000
Estimated total: $93,000
How Manchester compares
Manchester, NH
$73,000
Cost of living: 6% above average
National Average
$66,000
Manchester is $7,000 above
Sommelier / Beverage Director salary by city
Salary by role in Manchester
What you should know
Before you negotiate a Sommelier / Beverage Director offer in Manchester, understand the terrain. Manchester is New Hampshire's largest city and a growing satellite hub for Boston's tech economy. The lack of state income tax and sales tax makes it highly attractive for professionals who commute to or work remotely for Boston area employers. Defense, healthcare, and small tech firms anchor the local economy. Certification level, venue prestige, and wine program revenue are the key drivers. Master Sommeliers and those managing programs with $2 million or more in annual beverage revenue earn top-tier compensation. Location matters heavily, with Las Vegas, New York, and San Francisco offering the strongest markets.
Entry-level sommeliers with Level 1 or 2 certification start at $40,000 to $48,000. Certified sommeliers managing wine programs earn $58,000 to $75,000. Beverage directors at luxury hotels or restaurant groups reach $80,000 to $110,000. Master Sommeliers can exceed $150,000. In Manchester, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Total compensation often includes gratuity pools or tip sharing that can add $10,000 to $30,000 annually. Benefits may include travel budgets for vineyard visits, continuing education stipends, and discounts on wine purchases for personal cellars. And on the tax side: new Hampshire has no state income tax on wages and no sales tax. Manchester has no city income tax. This makes it one of the lowest taxed metros in the Northeast. When someone quotes you $73,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Use the no income tax advantage to negotiate. Many professionals live in Manchester and work remotely for Boston companies, keeping the higher salary with zero state tax. The range for Sommelier / Beverage Directors in Manchester runs from $53,000 to $101,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Recruiter / Talent Acquisition in Manchester earns $74,000 (1% more)
- The highest-paying role in Manchester is Chief AI Officer at $325,000
Common questions.
Sommelier / Beverage Director salary in other cities
Other salaries in Manchester
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