Video Producer.
Des Moines.
$66,000
median salary, 11% below the national average
$50,000 to $87,000. Last updated April 2026.
Get the job.
Data points to own the conversation.
If you are evaluating a Video Producer offer in Des Moines, IA, here is the reality: $50,000 to $87,000, with $66,000 as the midpoint. 11% below the national average. Technical proficiency across shooting, editing, color grading, and sound design creates versatile producers who command higher pay. Do not accept the first number.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $59,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$43,000
to $53,000
Mid (3-5 yrs)
$56,000
to $69,000
Senior (6-9 yrs)
$73,000
to $86,000
Lead (10+ yrs)
$83,000
to $102,000
Salary trend
+6% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $19,000 to the total package.
Base
$66,000
Equity
$11,000
Bonus
$7,000
Signing
$1,000
Estimated total: $85,000
How Des Moines compares
Des Moines, IA
$66,000
Cost of living: 14% below average
National Average
$74,000
Des Moines is $8,000 below
Video Producer salary by city
Salary by role in Des Moines
What you should know
The Video Producer landscape in Des Moines is not what most salary sites will tell you. Des Moines is a major insurance and financial services hub, home to Principal Financial, EMC Insurance, and a growing fintech community. The metro's extremely low cost of living and strong job market make it one of the best value cities for finance professionals. Tech employment is growing as insurtech companies expand. Technical proficiency across shooting, editing, color grading, and sound design creates versatile producers who command higher pay. Industry context matters: producers at tech companies and streaming platforms earn 20 to 30% more than those at agencies or nonprofits.
Junior Video Producers start at $56,000 to $64,000. Mid-level producers managing end-to-end production earn $70,000 to $85,000. Senior Producers and Executive Producers reach $90,000 to $120,000, with Head of Video roles at major brands exceeding $130,000. In Des Moines, your dollars stretch further. Cost of living runs 14% below the national average, which means even a median salary buys a stronger lifestyle.
Base salary is not the full picture. Equipment allowances of $2,000 to $5,000 annually are common for in-house producers. Freelance day rates range from $500 to $1,500. Full-time roles at larger companies may include 5 to 10% bonuses and stock grants. And on the tax side: iowa has a flat 3.8% state income tax. Des Moines has no city income tax. The low tax rate and affordable housing create strong purchasing power. When someone quotes you $66,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Benchmark against national insurance industry pay scales. Des Moines insurance employers must compete with remote offers from larger metros and will often match. The range for Video Producers in Des Moines runs from $50,000 to $87,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Dental Hygienist in Des Moines earns $67,000 (2% more)
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Common questions.
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