VP of Demand Generation.
Knoxville.
$185,000
median salary, 7% below the national average
$144,000 to $241,000. Last updated April 2026.
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Data points to own the conversation.
Here is what VP of Demand Generations actually make in Knoxville: $144,000 at the 25th percentile, $185,000 at the median, and $241,000 at the 75th. That is 7% below the national average. Knoxville benefits from the presence of Oak Ridge National Laboratory, the University of Tennessee, and the Tennessee Valley Authority. The number on your offer letter will depend on what you bring and how you ask.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $167,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$120,000
to $148,000
Mid (3-5 yrs)
$157,000
to $194,000
Senior (6-9 yrs)
$204,000
to $241,000
Lead (10+ yrs)
$231,000
to $287,000
Salary trend
+6% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $118,000 to the total package.
Base
$185,000
Equity
$63,000
Bonus
$40,000
Signing
$15,000
Estimated total: $303,000
How Knoxville compares
Knoxville, TN
$185,000
Cost of living: 11% below average
National Average
$200,000
Knoxville is $15,000 below
VP of Demand Generation salary by city
Salary by role in Knoxville
What you should know
Knoxville benefits from the presence of Oak Ridge National Laboratory, the University of Tennessee, and the Tennessee Valley Authority. The national lab drives strong demand for research scientists, engineers, and data analysts. No state income tax and affordable living make it an attractive value proposition. That is the backdrop for every VP of Demand Generation offer you will see here.
One thing people overlook: taxes. Tennessee has no state income tax on wages. Knoxville has no city income tax. This zero income tax environment combined with very affordable housing creates excellent purchasing power. The salary on the offer letter is not the salary in your bank account. Always model your take home before you accept.
On negotiation: Highlight Oak Ridge National Lab and DOE experience. National lab affiliations and security clearances command significant premiums in the Knoxville area. The range for VP of Demand Generations in Knoxville runs from $144,000 to $241,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Director of Data Science in Knoxville earns $184,000 (1% less)
- The highest-paying role in Knoxville is Technical Fellow at $324,000
Common questions.
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