VP of Marketing.
Jackson.
$178,000
median salary, 24% below the national average
$133,000 to $235,000. Last updated April 2026.
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Data points to own the conversation.
Jackson is 21% cheaper than the national average. For VP of Marketings, that shakes out to a median of $178,000, with the full range spanning $133,000 to $235,000. Marketing budget size, attribution to pipeline, and company growth stage create the widest pay variation. Know the range before you walk in.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $160,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$116,000
to $142,000
Mid (3-5 yrs)
$151,000
to $187,000
Senior (6-9 yrs)
$196,000
to $231,000
Lead (10+ yrs)
$223,000
to $276,000
Salary trend
+3% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $118,000 to the total package.
Base
$178,000
Equity
$64,000
Bonus
$40,000
Signing
$14,000
Estimated total: $296,000
How Jackson compares
Jackson, MS
$178,000
Cost of living: 21% below average
National Average
$235,000
Jackson is $57,000 below
VP of Marketing salary by city
Salary by role in Jackson
What you should know
The VP of Marketing landscape in Jackson is not what most salary sites will tell you. Jackson is Mississippi's capital and largest city, with an economy driven by government, healthcare, and energy. The University of Mississippi Medical Center is a major employer. Jackson offers some of the lowest living costs in the country, making even moderate salaries deliver substantial purchasing power. Marketing budget size, attribution to pipeline, and company growth stage create the widest pay variation. VPs owning demand generation with clear revenue attribution earn more than those in brand or communications-focused roles. B2B SaaS and fintech companies pay at the top of market for marketing leaders.
Senior directors of marketing earn $145,000 to $185,000. VPs of marketing at growth-stage startups start at $185,000 to $250,000. VPs at mid-market companies make $230,000 to $290,000. VPs at large enterprises earn $280,000 to $350,000 in base with total comp of $400,000 to $700,000. In Jackson, your dollars stretch further. Cost of living runs 21% below the national average, which means even a median salary buys a stronger lifestyle.
Base salary is not the full picture. Performance bonuses of 20 to 35% of base tied to marketing-sourced pipeline, lead quality, and brand metrics are standard. Equity grants at growth companies add $80,000 to $300,000 in annualized value. Conference and event budgets provide professional development benefits. And on the tax side: mississippi's top income tax rate is 5%. Jackson has no city income tax. The very low cost of living means take home pay goes further here than almost any other metro. When someone quotes you $178,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Benchmark against regional healthcare and government pay scales. Jackson employers offer competitive benefits packages to compensate for lower base salaries. The range for VP of Marketings in Jackson runs from $133,000 to $235,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Director of AI Strategy in Jackson earns $177,000 (1% less)
- The highest-paying role in Jackson is Chief AI Officer at $245,000
Common questions.
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