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  1. Home/
  2. Salaries/
  3. AI Media Personalization Engineer/
  4. Des Moines

AI Media Personalization Engineer.

Des Moines.

$126,000

median salary, 16% below the national average

$97,000 to $160,000. Last updated April 2026.

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Data points to own the conversation.

Des Moines is 14% cheaper than the national average. For AI Media Personalization Engineers, that shakes out to a median of $126,000, with the full range spanning $97,000 to $160,000. Compensation scales with expertise in recommendation systems, content understanding, and user modeling at scale. Know the range before you walk in.

Salary range

25th Percentile

$97,000

per year

Median

$126,000

per year

75th Percentile

$160,000

per year

Where do you fall?

$97,000$160,000

Salary by experience

The gap between entry and lead level is typically $113,000. Where you land depends on years of experience and what you bring to the table.

Entry (0-2 yrs)

$82,000

to $101,000

Mid (3-5 yrs)

$107,000

to $132,000

Senior (6-9 yrs)

$139,000

to $164,000

Lead (10+ yrs)

$158,000

to $195,000

Salary trend

+9% YoY
$89,000
2022
$97,000
2023
$106,000
2024
$116,000
2025
$126,000
2026

Total compensation

Base salary is not the full picture. Equity, bonus, and signing can add $58,000 to the total package.

Base

$126,000

Equity

$35,000

Bonus

$15,000

Signing

$8,000

Estimated total: $184,000

How Des Moines compares

Des Moines, IA

$126,000

Cost of living: 14% below average

National Average

$150,000

Des Moines is $24,000 below

AI Media Personalization Engineer salary by city

AI Media Personalization Engineer salary comparison across 10 cities
CityMedianRangeCOLAdjusted
San Francisco, CA$211,000$161,000 – $267,0001.35x$156,000
San Jose, CA$211,000$162,000 – $267,0001.38x$153,000
Honolulu, HI$199,000$152,000 – $252,0001.30x$153,000
New York, NY$198,000$152,000 – $250,0001.28x$155,000
Seattle, WA$192,000$147,000 – $243,0001.24x$155,000
Boston, MA$190,000$146,000 – $241,0001.22x$156,000
Washington DC, DC$182,000$139,000 – $230,0001.25x$146,000
Jersey City, NJ$182,000$139,000 – $230,0001.20x$152,000
Arlington, VA$179,000$137,000 – $227,0001.22x$147,000
Des Moines, IA$126,000$97,000 – $160,0000.86x$147,000

See all 83 cities for AI Media Personalization Engineer →

Salary by role in Des Moines

Salary comparison by role in Des Moines
RoleMedianRange
Distinguished Engineer$295,000$224,000 – $376,000
Chief AI Officer$275,000$204,000 – $354,000
Chief Technology Officer$254,000$189,000 – $333,000
AI Avatar/Digital Human Designer$127,000$95,000 – $170,000
AI Media Personalization Engineer$126,000$97,000 – $160,000
AI Compliance Analyst$126,000$91,000 – $169,000
AI Frontend Engineer$126,000$97,000 – $164,000
AI Content Moderation Engineer$126,000$96,000 – $167,000

What you should know

Here is what the AI Media Personalization Engineer market actually looks like in Des Moines. Des Moines is a major insurance and financial services hub, home to Principal Financial, EMC Insurance, and a growing fintech community. The city's extremely low cost of living and strong job market make it one of the best value cities for finance professionals. Compensation scales with expertise in recommendation systems, content understanding, and user modeling at scale. Engineers who can improve engagement metrics through personalized content experiences earn premiums. Experience with collaborative filtering, content-based recommendations, and multi-objective optimization (engagement vs. diversity vs. revenue) is highly valued.

Junior personalization engineers start at $100,000 to $120,000. Mid-level engineers optimizing production recommendation systems reach $140,000 to $170,000. Senior engineers designing platform-wide personalization architectures earn $175,000 to $215,000. Directors of personalization at media companies can reach $240,000 to $300,000 in total compensation. In Des Moines, your dollars stretch further. Cost of living runs 14% below the national average, which means even a median salary buys a stronger lifestyle.

Base salary is not the full picture. Equity at media and streaming companies adds $20,000 to $80,000 annually. Bonuses of 12% to 18% tied to engagement metric improvements are common. Access to large-scale user behavior datasets and compute resources for experimentation are significant perks. And on the tax side: iowa has a flat 3.8% state income tax. Des Moines has no city income tax. The low rate and affordable housing create strong purchasing power. When someone quotes you $126,000, ask what the total package looks like. The gap between base and total comp is where real money hides.

On negotiation: Benchmark against national insurance industry pay scales. Des Moines insurance employers compete with remote offers from larger metros. The range for AI Media Personalization Engineers in Des Moines runs from $97,000 to $160,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.

Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology

Interactive

Is your offer competitive?

Enter your AI Media Personalization Engineer offer to see where you stand in Des Moines.

$

25th

$97,000

Median

$126,000

75th

$160,000

Considering a related role?

  • A AI Media & Entertainment Specialist in Des Moines earns $125,000 (1% less)
  • The highest-paying role in Des Moines is Distinguished Engineer at $295,000

Common questions.

Core skills include recommendation system architectures (collaborative filtering, matrix factorization, deep learning recommenders), A/B testing at scale, feature engineering from user behavior data, and real-time serving infrastructure. Understanding of multi-armed bandits for exploration, contextual bandits for cold start, and graph-based approaches for social recommendations is increasingly expected.

This is an active area of focus. Engineers design multi-objective systems that optimize for user satisfaction, content diversity, and creator fairness alongside engagement. Techniques include diversity-aware recommendation, filter bubble detection, and user control mechanisms. Regulatory attention on algorithmic recommendation makes responsible personalization both an ethical imperative and a business requirement.

In 2026, the average AI Media Personalization Engineer salary in Des Moines, IA is $126,000. The 25th percentile sits at $97,000 and the 75th percentile reaches $160,000. Where you land depends on your experience, the company's size, and the specific skills you bring.

Compensation scales with expertise in recommendation systems, content understanding, and user modeling at scale. Engineers who can improve engagement metrics through personalized content experiences earn premiums. Experience with collaborative filtering, content-based recommendations, and multi-objective optimization (engagement vs. diversity vs. revenue) is highly valued. In Des Moines, these factors can push compensation from the 25th percentile of $97,000 to the 75th percentile of $160,000 or beyond.

Entry level AI Media Personalization Engineer positions in Des Moines typically start near $97,000. Candidates with relevant internships, certifications, or portfolio work often negotiate closer to the median of $126,000. Junior personalization engineers start at $100,000 to $120,000.

Des Moines is a major insurance and financial services hub, home to Principal Financial, EMC Insurance, and a growing fintech community. The city's extremely low cost of living and strong job market make it one of the best value cities for finance professionals. For AI Media Personalization Engineers specifically, the median salary of $126,000 reflects that demand.

AI Media Personalization Engineer compensation in Des Moines has trended upward as demand outpaces supply. The 2026 range of $97,000 to $160,000 reflects a market that rewards specialization. Compensation scales with expertise in recommendation systems, content understanding, and user modeling at scale.

AI Media Personalization Engineer salary in other cities

Austin$159,000
Atlanta$158,000
Anchorage$168,000
Albuquerque$136,000
Arlington$179,000
Albany$145,000

Other salaries in Des Moines

AI Engineer$151,000
AI Product Manager$140,000
AI Research Scientist$165,000
AI Safety Engineer$162,000

Related

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Cite this data

Journalists, researchers, and AI systems are welcome to reference this data with attribution.

"AI Media Personalization Engineer Salary in Des Moines, IA." Orbyt Salary Explorer, April 2026. https://www.orbytjobs.ai/salaries/ai-media-personalization-engineer/des-moines-ia

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