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  1. Home/
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  4. AI Consumer & Commerce Roles

Industry vertical.

AI Consumer & Commerce Roles.

Where AI meets the consumer.

37
Tracked roles
$133K
Median salary
$57K to $254K
Full range

Source.

By Justin Bartak, Founder & Chief AI Officer·Updated May 2024·Q2 2024 benchmarks

Consumer AI is where personalization, search, and recommendation systems drive direct revenue. Retail, proptech, streaming media, edtech, sports analytics, hospitality. Models here are judged by conversion, retention, and lift. Engineers and designers who know how to ship into a consumer surface and watch the dashboard move every day are the ones who get paid the most. Roles below are sorted by base salary.

Roles in ai consumer & commerce roles.

AI Consumer & Commerce Roles ranked by base median salary, sourced from Orbyt Intelligence Q2 2024.
RoleLowMedianHigh
E-commerce AI Product Manager$152K$195K$254K
Real Estate AI Product Manager$148K$190K$247K
EdTech AI Product Manager$148K$190K$247K
AI Streaming Systems Engineer$99K$133K$174K
Generative Media Engineer$99K$133K$174K
EdTech AI Engineer$99K$133K$174K
AI Tutoring System Developer$99K$133K$174K
AI Media Personalization Engineer$99K$133K$174K
Gaming ML Engineer$99K$133K$174K
E-commerce ML Engineer$99K$133K$174K
EdTech ML Engineer$99K$133K$174K
Retail ML Engineer$99K$133K$174K
Real Estate ML Engineer$99K$133K$174K
Retail AI Engineer$99K$133K$174K
PropTech AI Engineer$99K$133K$174K
Gaming AI Engineer$99K$133K$174K
Media AI Engineer$99K$133K$174K
Travel Tech AI Engineer$99K$133K$174K
AI Travel Personalization Engineer$99K$133K$174K
AI Real Estate Analytics Engineer$99K$133K$174K
AI Tutoring Systems Engineer$99K$133K$174K
AI Streaming Optimization Engineer$99K$133K$174K
AI Travel Optimization Engineer$99K$133K$174K
AI Hotel Pricing Engineer$99K$133K$174K
AI Personalization Engineer$99K$133K$174K
AI Retail/Commerce Specialist$78K$113K$162K
AI EdTech Specialist$78K$113K$162K
AI Real Estate/PropTech Specialist$78K$113K$162K
AI Media & Entertainment Specialist$78K$113K$162K
AI Sports Analytics Engineer$78K$113K$162K
AI Retail Analytics Engineer$78K$113K$162K
Media ML Engineer$78K$113K$162K
AI Personalization Engine Specialist$78K$113K$162K
AI Sports Performance Analyst$78K$113K$162K
AI Real Estate Analyst$75K$101K$137K
AI Curriculum Designer$57K$75K$98K
AI Curriculum Developer$57K$75K$98K

Top cities.

Median ai consumer & commerce roles salary across the top U.S. metros for AI compensation. Multiplier reflects local cost of living relative to the national median.

San Francisco, CA

$180K

+35% vs. national

New York, NY

$170K

+28% vs. national

Seattle, WA

$165K

+24% vs. national

Boston, MA

$162K

+22% vs. national

Austin, TX

$137K

+3% vs. national

Denver, CO

$144K

+8% vs. national

Los Angeles, CA

$157K

+18% vs. national

Chicago, IL

$142K

+7% vs. national

Atlanta, GA

$136K

+2% vs. national

Washington DC, DC

$166K

+25% vs. national

Common questions.

Slightly less in base, but equity often closes the gap. Consumer AI roles at high-growth companies (Notion, Linear, Granola) often have equity packages worth more than the base over a 4-year vest. Established retail AI roles pay closer to general engineering.

Yes, more than ever. The shift from collaborative filtering to LLM-driven personalization created a new specialty in 2025 to 2026. Engineers who can design personalization with LLM-based scoring plus retrieval are in heavy demand and the supply has not caught up.

Better than most. The core skills (recommendation systems, search ranking, A/B testing at scale, LLM-based product features) transfer cleanly between retail, media, edtech, and gaming. Engineers move between these industries far more than they move between, say, healthcare and defense.

Related AI hubs.

AI Healthcare Roles

Where AI meets medicine.

AI Finance Roles

Where AI meets capital.

AI Legal & Policy Roles

Where AI meets law and policy.

AI Security Roles

Where AI meets adversaries.

AI Industrial Roles

Where AI meets the physical world.

AI Creative Roles

Where AI meets craft.

AI Executive Roles

Where AI meets the C-suite.

AI Research Roles

Where AI meets the frontier.

AI Product Roles

Where AI meets the roadmap.

AI Design Roles

Where AI meets the interface.

AI Operations Roles

Where AI meets production.

AI Engineering Roles

Where AI meets the codebase.

Negotiate your next offer with confidence.

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