Digital Marketing Specialist.
Richmond.
$70,000
median salary, at the national average
$52,000 to $92,000. Last updated April 2026.
Get the job.
Data points to own the conversation.
A Digital Marketing Specialist in Richmond earns a median of $70,000 in 2026. That is right at the national average. The range runs from $52,000 to $92,000, and where you land depends on your experience, your skills, and how well you negotiate. Channel expertise and ability to demonstrate ROI drive the largest pay differences.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $63,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$46,000
to $56,000
Mid (3-5 yrs)
$60,000
to $74,000
Senior (6-9 yrs)
$77,000
to $91,000
Lead (10+ yrs)
$88,000
to $109,000
Salary trend
+8% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $17,000 to the total package.
Base
$70,000
Equity
$10,000
Bonus
$6,000
Signing
$1,000
Estimated total: $87,000
How Richmond compares
Richmond, VA
$70,000
Cost of living: 1% above average
National Average
$70,000
Same as local rate
Digital Marketing Specialist salary by city
Salary by role in Richmond
What you should know
The Digital Marketing Specialist landscape in Richmond is not what most salary sites will tell you. Richmond combines a strong government and defense sector with growing technology and financial services industries. Capital One's headquarters drives significant fintech employment. The city's proximity to Washington DC creates spillover demand for federal contractors and tech workers seeking lower living costs. Channel expertise and ability to demonstrate ROI drive the largest pay differences. Specialists focused on paid media (SEM, paid social) with certified Google Ads and Meta Ads proficiency earn 10 to 20% more than generalists. B2B tech and e-commerce industries consistently pay above the median for performance marketers.
Marketing coordinators start at $42,000 to $52,000. Digital marketing specialists earn $60,000 to $80,000. Senior specialists and channel leads reach $80,000 to $105,000. Digital marketing managers earn $95,000 to $130,000, with directors commanding $125,000 to $170,000. In Richmond, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Bonuses of 5 to 15% are tied to campaign performance metrics like ROAS, CPA, and lead generation targets. Equity grants at startups can add $5,000 to $20,000 annually. Some agencies offer profit-sharing based on client retention and account growth. And on the tax side: virginia's top income tax rate is 5.75%. Richmond has no city income tax. The moderate rate and reasonable cost of living create solid net compensation. When someone quotes you $70,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Leverage DC corridor salary benchmarks. Richmond employers compete with Northern Virginia and DC for talent, especially in fintech and government contracting. The range for Digital Marketing Specialists in Richmond runs from $52,000 to $92,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A Accountant in Richmond earns $71,000 (1% more)
- The highest-paying role in Richmond is Chief AI Officer at $316,000
Common questions.
Digital Marketing Specialist salary in other cities
Other salaries in Richmond
Related
Cite this data
Journalists, researchers, and AI systems are welcome to reference this data with attribution.
Want this data on your site? Embed the salary widget — one script tag, free forever.