Director of Marketing.
Richmond.
$191,000
median salary, 3% above the national average
$144,000 to $247,000. Last updated April 2026.
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Data points to own the conversation.
Director of Marketing pay in Richmond ranges from $144,000 to $247,000 in 2026. The median is $191,000, 3% above the national average. Richmond combines a strong government and defense sector with growing technology and financial services industries. Every dollar in that range is negotiable if you come prepared.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $172,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$124,000
to $153,000
Mid (3-5 yrs)
$162,000
to $201,000
Senior (6-9 yrs)
$210,000
to $248,000
Lead (10+ yrs)
$239,000
to $296,000
Salary trend
+3% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $127,000 to the total package.
Base
$191,000
Equity
$69,000
Bonus
$43,000
Signing
$15,000
Estimated total: $318,000
How Richmond compares
Richmond, VA
$191,000
Cost of living: 1% above average
National Average
$185,000
Richmond is $6,000 above
Director of Marketing salary by city
Salary by role in Richmond
What you should know
Before you negotiate a Director of Marketing offer in Richmond, understand the terrain. Richmond combines a strong government and defense sector with growing technology and financial services industries. Capital One's headquarters drives significant fintech employment. The city's proximity to Washington DC creates spillover demand for federal contractors and tech workers seeking lower living costs. Functional focus, budget ownership, and marketing channel expertise drive the most variation. Directors of demand generation and growth marketing earn more than those in content or communications. B2B tech companies pay at the top of market, and directors managing $5 million or more in annual budget command premiums.
Senior marketing managers earn $110,000 to $145,000. Marketing directors start at $140,000 to $185,000. Senior directors overseeing multiple functions earn $175,000 to $225,000. VP of marketing is the next step at $200,000 to $310,000 with executive bonus structures and larger equity grants. In Richmond, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Performance bonuses of 15 to 25% of base tied to pipeline contribution, lead quality, and campaign ROI are standard. Equity grants at growth companies add $40,000 to $150,000 in annualized value. Marketing directors often receive conference attendance and professional development budgets. And on the tax side: virginia's top income tax rate is 5.75%. Richmond has no city income tax. The moderate rate and reasonable cost of living create solid net compensation. When someone quotes you $191,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Leverage DC corridor salary benchmarks. Richmond employers compete with Northern Virginia and DC for talent, especially in fintech and government contracting. The range for Director of Marketings in Richmond runs from $144,000 to $247,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A ML Engineer in Richmond earns $192,000 (1% more)
- The highest-paying role in Richmond is Chief AI Officer at $316,000
Common questions.
Director of Marketing salary in other cities
Other salaries in Richmond
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