Marketing Manager.
Richmond.
$95,000
median salary, at the national average
$72,000 to $125,000. Last updated April 2026.
Get the job.
Data points to own the conversation.
If you are evaluating a Marketing Manager offer in Richmond, VA, here is the reality: $72,000 to $125,000, with $95,000 as the midpoint. Right at the national average. Specialization matters enormously. Do not accept the first number.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $85,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$62,000
to $76,000
Mid (3-5 yrs)
$81,000
to $100,000
Senior (6-9 yrs)
$105,000
to $124,000
Lead (10+ yrs)
$119,000
to $147,000
Salary trend
+6% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $22,000 to the total package.
Base
$95,000
Equity
$12,000
Bonus
$8,000
Signing
$2,000
Estimated total: $117,000
How Richmond compares
Richmond, VA
$95,000
Cost of living: 1% above average
National Average
$95,000
Same as local rate
Marketing Manager salary by city
Salary by role in Richmond
What you should know
Here is what the Marketing Manager market actually looks like in Richmond. Richmond combines a strong government and defense sector with growing technology and financial services industries. Capital One's headquarters drives significant fintech employment. The city's proximity to Washington DC creates spillover demand for federal contractors and tech workers seeking lower living costs. Specialization matters enormously. Performance marketing managers with proven ROI on paid channels earn more than brand marketers. Industry vertical (B2B SaaS vs. consumer packaged goods), team size, and budget ownership are the other major factors. Managers who control seven figure budgets are compensated accordingly.
Marketing coordinators start at $50,000 to $65,000, advancing to marketing manager at $85,000 to $120,000 in three to five years. Senior marketing managers earn $120,000 to $155,000. Directors reach $155,000 to $200,000, and VPs of Marketing at mid to large companies can exceed $250,000 in total compensation. In Richmond, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Bonuses of 10 to 20% tied to campaign performance or revenue targets are standard. Equity is less common outside tech companies but can add $10,000 to $40,000 at startups. Some firms offer profit sharing or commission structures for demand generation roles. And on the tax side: virginia's top income tax rate is 5.75%. Richmond has no city income tax. The moderate rate and reasonable cost of living create solid net compensation. When someone quotes you $95,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Leverage DC corridor salary benchmarks. Richmond employers compete with Northern Virginia and DC for talent, especially in fintech and government contracting. The range for Marketing Managers in Richmond runs from $72,000 to $125,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A HR Manager in Richmond earns $96,000 (1% more)
- The highest-paying role in Richmond is Chief AI Officer at $316,000
Common questions.
Marketing Manager salary in other cities
Other salaries in Richmond
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