Store Manager / Retail Manager.
Virginia Beach.
$57,000
median salary, 2% above the national average
$42,000 to $76,000. Last updated April 2026.
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Data points to own the conversation.
The median Store Manager / Retail Manager salary in Virginia Beach is $57,000, 2% above the national average. Entry level starts near $42,000. Experienced professionals push past $76,000. Virginia Beach anchors the Hampton Roads region with a strong military presence, growing cybersecurity sector, and expanding tech corridor. That spread is your negotiation window.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $51,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$37,000
to $46,000
Mid (3-5 yrs)
$48,000
to $60,000
Senior (6-9 yrs)
$63,000
to $74,000
Lead (10+ yrs)
$71,000
to $88,000
Salary trend
+6% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $14,000 to the total package.
Base
$57,000
Equity
$8,000
Bonus
$5,000
Signing
$1,000
Estimated total: $71,000
How Virginia Beach compares
Virginia Beach, VA
$57,000
Cost of living: 2% below average
National Average
$56,000
Virginia Beach is $1,000 above
Store Manager / Retail Manager salary by city
Salary by role in Virginia Beach
What you should know
If you are interviewing for Store Manager / Retail Manager roles in Virginia Beach, here is what you are walking into. Virginia Beach anchors the Hampton Roads region with a strong military presence, growing cybersecurity sector, and expanding tech corridor. Naval Station Norfolk drives significant defense contractor employment. The lower cost of living compared to Northern Virginia attracts remote workers and military-to-civilian transitions. Store revenue volume and brand tier drive the largest pay differences. Managers of flagship locations or high-volume stores ($10 million or more in annual sales) earn 20 to 35% more than managers of smaller locations. Luxury retail and specialty electronics pay notably higher than general merchandise.
Assistant store managers earn $35,000 to $48,000. Store managers at mid-volume locations make $50,000 to $65,000. High-volume or luxury store managers reach $70,000 to $90,000. District managers overseeing multiple locations earn $80,000 to $120,000 with significant bonus potential. In Virginia Beach, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Performance bonuses tied to sales targets, shrinkage reduction, and customer satisfaction add 10 to 25% annually. Many retailers offer employee discounts worth $2,000 to $5,000 per year, along with profit-sharing or 401(k) matching programs. And on the tax side: virginia's flat 5.75% state income tax applies. Virginia Beach has no city income tax. The moderate rate combined with lower housing costs than Northern Virginia creates good take home pay. When someone quotes you $57,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Leverage military transition benefits. Hampton Roads employers value candidates with security clearances and military technical experience. The range for Store Manager / Retail Managers in Virginia Beach runs from $42,000 to $76,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A CDL Truck Driver in Virginia Beach earns $56,000 (2% less)
- The highest-paying role in Virginia Beach is Distinguished Engineer at $336,000
Common questions.
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