Chief Marketing Officer.
Virginia Beach.
$262,000
median salary, 1% above the national average
$197,000 to $343,000. Last updated April 2026.
Get the job.
Data points to own the conversation.
If you are evaluating a Chief Marketing Officer offer in Virginia Beach, VA, here is the reality: $197,000 to $343,000, with $262,000 as the midpoint. 1% above the national average. Industry, company revenue, and attribution to marketing-sourced pipeline are the strongest pay factors. Do not accept the first number.
Salary range
Where do you fall?
Salary by experience
The gap between entry and lead level is typically $236,000. Where you land depends on years of experience and what you bring to the table.
Entry (0-2 yrs)
$170,000
to $210,000
Mid (3-5 yrs)
$223,000
to $275,000
Senior (6-9 yrs)
$288,000
to $341,000
Lead (10+ yrs)
$328,000
to $406,000
Salary trend
+5% YoYTotal compensation
Base salary is not the full picture. Equity, bonus, and signing can add $162,000 to the total package.
Base
$262,000
Equity
$86,000
Bonus
$55,000
Signing
$21,000
Estimated total: $424,000
How Virginia Beach compares
Virginia Beach, VA
$262,000
Cost of living: 2% below average
National Average
$260,000
Virginia Beach is $2,000 above
Chief Marketing Officer salary by city
Salary by role in Virginia Beach
What you should know
The Chief Marketing Officer landscape in Virginia Beach is not what most salary sites will tell you. Virginia Beach anchors the Hampton Roads region with a strong military presence, growing cybersecurity sector, and expanding tech corridor. Naval Station Norfolk drives significant defense contractor employment. The lower cost of living compared to Northern Virginia attracts remote workers and military-to-civilian transitions. Industry, company revenue, and attribution to marketing-sourced pipeline are the strongest pay factors. CMOs at B2B SaaS companies with clear revenue attribution earn more than those in brand-heavy B2C roles. Experience with successful IPO marketing, category creation, or hypergrowth scaling commands premium compensation.
Directors of marketing earn $140,000 to $195,000. VPs of marketing advance to $185,000 to $270,000. CMOs at mid-market companies make $230,000 to $310,000. CMOs at large enterprises or public tech companies reach $320,000 to $420,000 in base with total comp of $600,000 to $1.5 million. In Virginia Beach, cost of living sits near the national average, so the numbers you see are roughly what you keep.
Base salary is not the full picture. Performance bonuses of 25 to 50% of base tied to pipeline generation, brand metrics, and revenue targets are standard. Equity grants at growth companies add $100,000 to $500,000 in annualized value. Some CMOs negotiate marketing budget floors as part of their package. And on the tax side: virginia's flat 5.75% state income tax applies. Virginia Beach has no city income tax. The moderate rate combined with lower housing costs than Northern Virginia creates good take home pay. When someone quotes you $262,000, ask what the total package looks like. The gap between base and total comp is where real money hides.
On negotiation: Leverage military transition benefits. Hampton Roads employers value candidates with security clearances and military technical experience. The range for Chief Marketing Officers in Virginia Beach runs from $197,000 to $343,000. That is not a narrow window. Where you land inside it depends almost entirely on whether you negotiate and how well you prepare.
Sources: SEC filings, H-1B LCA (DOL), BLS OES, 50+ job posting platforms. COL: BEA Regional Price Parities (2025). Data verified by Justin Bartak, Founder & Chief AI Officer. Last verified April 8, 2026. Full methodology
Considering a related role?
- A CFO in Virginia Beach earns $260,000 (1% less)
- The highest-paying role in Virginia Beach is Distinguished Engineer at $336,000
Common questions.
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